Join us in co-creating the ultimate cycling platform

Over the past six months, we have developed a new media concept with a revolutionary revenue share model for content creators (including riders and teams). Combine this with our community-driven approach and the way we embrace technology, and all the ingredients are there to bring value to the cycling community in a cost-efficient way.

Want to learn more? Check out our blogs on Substack.

With an investment, you gain an economic interest in Domestique, which is not the case with a donation. However, in both cases, you become a Founding Domestique and have a voice in shaping the future of Domestique. A unique personalized glass acrylic block with your name and Founding Domestique number serves as a physical representation of your voice in Domestique for all investors and fans who made a donation of €50 or more.

After completing this crowdfunding campaign, we will start working on this and ensure they are produced for all investors and fans who made a donation of €50 or more.

We will facilitate this by enabling you to share ideas, provide feedback, vote on new features and initiatives related to Domestique, and be the first to experience new functionalities. Investors are also welcome to join our strategy days.

This will primarily take place online, where the community’s opinion will serve as valuable input for our decision-making process.

When you invest in Domestique, you become a co-owner by purchasing a share certificate (referred to as a share) from Stichting Administratiekantoor (STAK) Domestique Investors (currently being set up). This means you’re entitled to dividends (profit distribution) if approved by Domestique’s board and shareholders. Plus, you’ll benefit from any increase in the value of your shares over time.

Domestique is gearing up for launch, and to make it happen, we need funding. Our goal is to raise €375,000 to build and launch the platform, covering technical development and assembling a small, lean team to bring everything to life. To reach this goal, we’re offering 30% of our shares to investors.

Donations provide additional support, helping us grow faster by allowing further investments in both the platform and our team.

The goal of Domestique is to raise €375,000 through investments. The price per share is €1,-. This means that, in the case of a successful campaign, a total of 375.000 new shares will be issued.

Investing is possible starting from €2,500, which equals 2.500 shares, with a maximum investment of €25,000, which corresponds to 25.000 shares.

Domestique’s valuation is based on a combination of key factors: the strength of the concept and brand, the established community, and the extensive network of creators, riders, and brands already committed to contributing to the platform. Additionally, the technology already developed for the platform enhances its scalability and impact. Combined with its distinctive and innovative approach, which unlocks significant market potential, this has resulted in a pre-money valuation of €625,000. With this investment round, we are raising €375,000, leading to a post-money valuation of €1,000,000.

Domestique is a joint initiative of the current Twitter/X account Domestique and the sports marketing agency On Your Marks, which has a proven track record in building successful media platforms in cycling and activating brands in the sport. On Your Marks is also providing a fully dedicated co-founder in the form of Michiel van Looijengoed.

It is essential to highlight that investment returns can never be guaranteed in advance. However, as a co-owner, there are two potential ways you may benefit from your investment:

1) Gains from a potential sale of your shares: If Domestique grows in value, this will positively affect revenue and overall performance, which in turn influences the worth of your shares. You could realize this value appreciation if the company (or a portion of it) is sold or if another investor expresses interest in acquiring your shares.

2) Dividend payouts: Each year, following the finalization of the financial statements, Domestique’s board will determine whether profits will be distributed as dividends or reinvested into the company. In the early years, it is standard practice to reinvest earnings to fuel growth, meaning dividends are unlikely to be paid out initially.

For more insight into our financial projections, you can review the documentation provided after expressing your interest.

After this investment round, the structure will be as follows:
- The founders will retain a 62.5% stake in Domestique B.V.
- STAK Domestique Investors (currently being set up, bringing together the shareholders from this investment round) will collectively hold 37.5% of Domestique B.V.

Domestique has set an ambitious funding goal of €375,000. Since this is an equity investment, every contribution directly fuels the development of Domestique.

- €250,000+ → We can launch the platform, develop key features, and keep operations lean. This also helps attract additional funding beyond the community, allowing Domestique to grow at the right pace and start generating revenue in the short term.

- €200,000 - €250,000 → We’ll still move forward with the launch, but may need to adjust the roadmap and scale certain developments over time.

- Below €200,000 → We’ll reassess our rollout strategy and explore alternative funding options before proceeding with a full launch. In this case, securing additional investment will be our priority to ensure a strong foundation for Domestique.

If we reach €200,000 or more, donations will be used as planned, and Domestique will launch.

If we raise less than €200,000, we will actively seek additional funding to ensure the platform can still move forward. In this case, all donations will be held temporarily while we explore these options. If we succeed in securing the necessary funding, donations will remain part of the project. However, if we are unable to secure additional investment within a set timeframe (to be set), all donations will be fully refunded.

STAK Domestique Investors (currently being set up) manages the shares on behalf of investors. This makes it easier and more cost-effective to bring in new investors, without needing a notary for every transaction.

The STAK also separates voting rights from profit rights. This means that while you won’t have voting rights, you do share in Domestique’s financial success, including potential dividends and any increase in share value.

As a shareholder, you have no liability at any time. This means that as an investor in Domestique, you can never be held responsible for any past or future decisions made by the company.

When you decide to invest in Domestique, a purchase agreement will be drawn up to legally confirm the transaction. This document outlines the amount you are investing and the corresponding number of shares you will receive. Investments start at €2,500 (2,500 shares) and can go up to a maximum of €25,000 (25,000 shares)

The shares will be issued once the investment round has closed and the share issuance deed has been finalized by the notary. At that point, we will have a clear overview of the total funds raised and the exact number of new shares to be distributed.

To protect investors, the purchase agreement includes suspensive conditions that remain in place until the shares are officially issued. The investment round will close no later than March 6, 2025, with share delivery taking place no later than April 30, 2025.

Once you have signed the purchase agreement, you will have five business days to complete the investment transfer to Domestique’s bank account. After that, you can officially call yourself a co-owner!

Shares can only be sold once the lock-up period has ended. For Domestique, this period is set at 2 years (730 days). After this timeframe, you are free to sell your shares, provided there is an interested buyer.

That said, we strongly encourage a long-term investment mindset, as this aligns best with Domestique’s vision. As with any investment, you should never commit more than you are willing to lose.

The tax implications of your investment depend on your personal financial situation and the tax regulations in your country of residence. Investing in Domestique is possible both as a private individual and as a business investment, each with different tax considerations.

Generally, if you invest as a private individual, your shares may be considered part of your taxable assets and could be subject to wealth tax. If you sell your shares at a profit in the future, you may also be liable for capital gains tax.

For businesses, the investment may be treated differently, potentially impacting corporate taxation or offering certain tax advantages depending on local regulations.

Dividend payouts, if and when distributed, may be subject to dividend tax for both private and business investors. The exact rates and conditions vary by country. We recommend consulting a tax advisor to understand the specific implications for your situation.